May 15, 2026 · 4 minute of reading
Bentley has launched a special edition of its Bentayga luxury SUV, called the «EWB Chalet Edition», created in collaboration with Gstaad Guy, an influential social media personality who amass millions of followers on Instagram and TikTok. Dubbed the «ultimate Alpine partner», this model combines the specific refinement of the British brand with a notable dose of exclusivity, addressing those looking for a vehicle that not only impresses with performance and comfort, but also stands out for a special design and exceptional finishes.
Gstaad Guy: the influencer behind the special edition
Bentley’s collaboration with Gstaad Guy is a relevant first example of how luxury brands are expanding their horizons and opening their portfolio to new audiences by leveraging the power of social media. While this influencer’s name isn’t immediately familiar to some car enthusiasts, the numbers speak for themselves: more than 1.7 million followers on Instagram and another 1.3 million on TikTok. His involvement in the development of this special edition introduces a direct connection to a large and diverse community that appreciates the sophisticated lifestyle.
Unique exterior: light Tudor gray and distinctive details
The Bentayga EWB Chalet Edition stands out at first glance thanks to an exclusive paint shade called «Gri Light Tudor». This elegant and soft color gives the SUV a modern and sophisticated air, integrating perfectly with the design designed to evoke the alpine landscapes and intimacy of the luxury mountain retreats that inspired this edition.
In addition to the colour, the Chalet version stands out with carefully crafted details: large wheels, finished in a light metallic shade, chrome trim elements and special accents on the grille and around the LED lights, all designed to reaffirm the model’s flagship status in the Bentley range.

Interior: the perfect combination of comfort and elegance
The interior is truly the strong point of this special edition. The use of premium, Bentley-specific materials has been taken to the next level by integrating elements inspired by the design of luxury mountain lodges. Predominate are fine leathers with warm tones and natural woods worked with exceptional attention to detail, which outline a welcoming and exclusive space.
An interesting aspect is that the Bentayga EWB Chalet Edition comes with an extended rear seat, which offers space and greater comfort for rear passengers. This makes the SUV ideal for those who love long journeys, but also want to enjoy privacy and relaxation while on the move.
Technology enthusiasts won’t be disappointed either. The multimedia system has been updated to offer the latest connectivity, navigation and entertainment features, while special services included in the package include customizable ambient lighting options and advanced climate control systems.
Superlative performance and engine
The Bentayga EWB Chalet Edition retains the powerful classic Bentley engines, offering a refined yet dynamic driving experience. The version with increased wheelbase guarantees greater stability and excellent road holding both on asphalt and on more difficult terrain, suitable for escapades in the mountains or country roads.
Whether equipped with the 6.0-litre W12 engine or the plug-in hybrid option available in the Bentayga range, this model promises a balanced combination of power and efficiency, suitable for both urban use and long-distance adventures.

A statement of style and exclusivity for luxury SUV enthusiasts
The Bentley Bentayga EWB Chalet Edition is not just a vehicle, but a visual and stylistic statement that reflects a luxurious lifestyle, linked to functionality and genuine refinement. The collaboration with Gstaad Guy highlights the growing interest of premium automakers in integrating influencers into the creative process to meet the expectations of a global community of car and lifestyle enthusiasts.
This limited edition is ideal for those who want to differentiate themselves with an exclusive model, designed to offer the comfort of a luxury «Alpine chalet», combined with the power and performance of one of the most popular SUVs in the world.
CONCLUSIONS
The Bentley Bentayga EWB Chalet Edition is an eloquent example of how technology, design and modern lifestyle can come together in luxury motoring. With an exclusive colour, premium finish and a collaboration with an influential social media personality, this SUV meets the needs of an increasingly young and connected segment of Bentley enthusiasts.
For luxury car enthusiasts, this model becomes a choice of excellence, not only for its technical capabilities, but above all for the history and identity it brings with it: a true «Alpine cabin on four wheels».
Bentayga EWB Chalet Edition it will not go unnoticed either on city streets or in mountain landscapes, being a perfect example of innovation, elegance and passion combined with the influence of social media, which adds an extra modernity to the Bentley tradition.
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